Apple Inc.
AAPL · Technology
64Fair
- Quality91
- Growth78
- Financial strength94
- Valuation16
- Dividends64
AAPL vs MSFT: Cerne Score and key numbers side by side
Apple Inc. (AAPL) and Microsoft Corporation (MSFT) side by side, with the Cerne Score from 0 to 100 and the key numbers from the latest annual accounts.
Cerne score
Microsoft Corporation
MSFT · Technology
85Excellent
- Quality100
- Growth85
- Financial strength97
- Valuation69
- Dividends78
Key numbers side by side
| Measure | AAPL | MSFT |
|---|---|---|
| Market cap | 4,96 T US$ | 3,95 T US$ |
| P/E (price ÷ earnings) | 45,6 | 29,7 |
| Dividend yield | 0,30% | 0,67% |
| Revenue growth | 7,6% | 14,7% |
| Profit margin | 26,9% | 40,3% |
| Quality checks | 6/8 | 6/8 |
What the numbers say
Microsoft Corporation has a Cerne Score of 85 and Apple Inc. has 64: a 21-point gap, on a 0–100 scale.
The biggest gap is in the valuation pillar: Apple Inc. has 16 and Microsoft Corporation has 69.
At today's price, Apple Inc. trades at 45,6 times annual earnings and Microsoft Corporation at 29,7 times. A lower P/E doesn't by itself mean a better company: it depends on growth and sector.
Apple Inc.'s dividend yields 0,30% a year at the current price and Microsoft Corporation's yields 0,67%.
Apple Inc.'s sales grew 7,6% a year and Microsoft Corporation's 14,7%; the profit margin is 26,9% (Apple Inc.) and 40,3% (Microsoft Corporation).
Educational information; the score describes the accounts and the price, it doesn't predict the future and isn't a recommendation to buy or sell.